Aerial view of deep ocean water
Independent Salesforce architects · Palm Beach, FL

Your customer data, finally working as one.

We are a boutique, 14x-certified Salesforce practice. We clean up the mess, unify everything in Data Cloud, and turn it into marketing that actually reaches the right people at the right time. You work directly with the architect, never a queue.

14x Salesforce Certified Data Cloud & Marketing Cloud specialists Remote, nationwide
No middle layer

The senior architect doing the work is the person you hired.

Big firms sell you a partner and staff the project with juniors. Here, the certified expert on the call is the one in your org. Fewer handoffs, faster decisions, senior-level work on every task, at a rate that respects both sides.

17+ yrs
building on the Salesforce platform

14x
certified across data, marketing & AI

1:1
direct access to the architect, always
What we do best

Three things we go deep on.

We are certified across the whole platform, but these are the areas where we do our sharpest work and where most orgs are leaving the most value on the table.

01
Reach & engage

Marketing Cloud

Marketing Cloud Engagement and the new Marketing Cloud Next. We build the journeys, the sends, and the automation so the right message goes out on time, every time.

  • Welcome, onboarding & training journeys
  • Email deliverability & timely sends
  • Migration to Marketing Cloud Next
02
Unify & clean

Data 360 / Data Cloud

The foundation everything else depends on. We clean up messy, duplicated data and unify it into one trustworthy customer profile you can actually act on.

  • Data cleanup & de-duplication
  • Unified customer profiles
  • Precise audience segmentation
03
Build & run

Salesforce Core

Sales, Service and the platform underneath it all. Configured, automated, and connected so your team works from a single source of truth, not a dozen spreadsheets.

  • Sales & Service Cloud setup
  • Automation & platform architecture
  • Agentforce AI, layered on top
The problems we quietly solve

The unglamorous work that makes everything else possible.

Most marketing pain is really a data problem underneath. This is where we live.

Messy data, cleaned

Duplicates, gaps and conflicts sorted into one profile you can trust.

The right audience

Segmentation that targets who actually should hear from you, and no one else.

Messages, out the door

Campaigns that ship on time instead of stalling in a backlog.

Journeys that run

Welcome, onboarding and training flows working automatically in the background.

The architects

A boutique practice. You work with the stars, not a queue.

Female-owned and hands-on. The certified experts below are the people who architect and build every project, start to finish.

Paula Sanzaro-Pietruszka

Paula Sanzaro-Pietruszka

Founder · Lead Salesforce Architect

17+ years on the platform, 14x certified across Data Cloud, Marketing Cloud and AI. She architects the data foundation and the marketing engine on top of it.

14x CertifiedAgentforce InnovatorData CloudTrailhead Ranger
Candice Olechna

Candice Olechna

Salesforce Developer & Consultant

7+ years building on the platform, 4x certified. She handles the custom development, Apex and Visualforce that off-the-shelf configuration cannot reach.

4x CertifiedApex & VisualforceTrailhead Ranger7+ years
Real, current, verifiable
14x

Certified across the entire platform.

From core Administrator to the newest AI. Not a sales pitch, credentials you can look up.

Administrator Marketing Cloud Consultant Marketing Cloud Administrator Marketing Cloud Email Specialist Pardot / Account Engagement Sales Cloud Consultant Service Cloud Consultant Platform App Builder Data Cloud Health Cloud Agentforce / AI +3 more
Let's talk

Ready to put your data to work?

A free 30-minute discovery call. We will look at where your data and marketing stand today and tell you, honestly, what is worth doing first.